THANN HK | Brand Event
Client Background
THANN is a Thai natural skincare and aromatherapy brand. THANN HK aligned its prices with Thailand, cutting some products by up to around 30%, and VIPs enjoy an extra 30% off in store.
Execution Strategy
We hosted a thanksgiving event for media and KOLs to experience the products and services first-hand. A personality-matching mini game ("budget-savvy", "time manager" or "buy-it-now" type) paired each guest with recommended scents and exclusive offers, giving guests a fun, shareable story to post.
THANN HK's new prices are now in line with Thailand, with some products reduced by up to around 30%! Customers can get their favourite products at better prices, and existing and newly registered THANN HK VIPs enjoy an extra 30% off in store, making prices even better than in Thailand!
Thank you to our media and KOL friends for joining the THANN HK thanksgiving celebration to experience the brand's products and services. Guests played a personality-matching game to choose their recommended scents, such as the budget-savvy type, the time-manager type or the buy-it-now type. Each card is paired with different recommended products and limited offers, so whatever your type, there is no need to compare prices or fly to Thailand. Enjoy shopping at THANN HK anytime!
