kool | KOL Event
Client Background
kool is a Hong Kong kitchenware brand that champions "one item, many uses". Its production line is ISO 9001:2008 certified, it has over 300 products and its sales network covers Hong Kong, the US, the UK, France, Japan, Korea and the Middle East.
Execution Strategy
We invited KOLs to try the products hands-on and tell the brand story, from its Cantonese-named product series to its international design awards, so their followers could see the products in real cooking.
kool keeps innovating to create novel, practical, high-quality kitchenware and champions the idea of "one item, many uses". Most of its products are multi-functional to meet different cooking needs and make everyday life easier. The brand focuses on quality: its production line is ISO 9001:2008 certified and its materials meet international food safety standards.
kool is expanding in mainland China and overseas, aiming to take original Hong Kong products and culture to the world. Its product series are named after Cantonese words, "耐 noi6, 齊 cai4, 切 cit3, 旋 syun4". It now offers more than 300 products, with a sales network covering Hong Kong, the US, the UK, France, Japan, Korea and the Middle East. Its products have earned the Hong Kong Q-Mark and D-Mark, and many have won international design awards such as the Red Dot Award, Japan's Good Design Award, Taiwan's Golden Pin Design Award and the Hong Kong Smart Gift Design Awards. kool hopes to bring its "never stop creating" philosophy and innovative products to the world.
Thank you again to all our KOL friends for taking the time to attend, and for loving kool's products!
