Miele | 25th Anniversary Dinner
Client Background
Founded in 1899, Miele makes kitchen, laundry and floor-care appliances and sets industry standards in durability, performance, ease of use, energy efficiency, design and service.
Execution Strategy
The anniversary dinner celebrated the milestone while putting Miele's sustainability commitment centre stage.
Founded in 1899, Miele specialises in kitchen, laundry and floor-care appliances and is committed to high-quality products, setting the industry standard in durability, performance, ease of use, energy efficiency, design and service.
Celebrating its 25th anniversary, Miele continues to develop innovative kitchen appliances while actively promoting sustainability. At the anniversary dinner the company even announced a ban on disposable tableware, with everyone doing their part for the planet!
