PSG Academy Hong Kong | Hong Kong Launch
Client Background
Paris Saint-Germain Academy is a global football education organisation. It opened a Hong Kong branch in 2023 to provide elite, professional football training for young Hong Kong players.
Execution Strategy
We built the launch around PSG ambassador Nicolas Anelka: a public fan meet and youth training session at D·Park, followed by a press conference and opening ceremony at Christian Alliance International School, supported by media, KOLs and online promotion.
Paris Saint-Germain Academy is a global football education organisation. In 2023 it opened a branch in Hong Kong, dedicated to providing elite and professional football training programmes for young Hong Kong players.
To celebrate and promote the opening of PSG Academy Hong Kong, PSG ambassador and world football legend Nicolas Anelka visited D·Park to meet fans and train with twenty young footballers, showing off his world-class skills to the public.
He then attended the press conference and opening ceremony at Christian Alliance International School and trained with students on the pitch.
Thank you to the media for their coverage, and to our KOL friends and fans for attending the PSG Academy Hong Kong fan meet at D·Park!
For PR and online promotion strategies, contact LOOP PR & MARKETING: pr@loop-hk.com
#LOOPHK #PRservice #Promotion #OnlineMarketing #Marketing #PRHK #GraphicDesign #photoshooting #production #Exposure #KOLseeding #KOL #MediaPitching
